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Give me some space please!
It jars – and makes me question the brand's accuracy in terms of hair styling, too! Nevermind the name… ‘bad apple’ perhaps not my first choice to establish a salon and retail shop for hair – but I...
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More Typography
… another week, another ad. Referring back to my earlier post on typography used in a local brand identity, here is another example of a poster where typography makes me stumble. T-Mobile chose not to...
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Levi Roots Has a Brand Message…
Sometimes I feel like officially complaining about the undervalued state of the branding and design industry. Lament lament – every now and again the BBC does us a favour. In the latest episode of The...
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Saw this and it made me smile…
Speaking a brand’s language – visually and in the copy. Nice one. Here is just one of those nice ads that don’t try too hard and don’t try to be too clever, either. I love the typography and the...
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A Logo is a Logo is a Logo…
They famously sparked the usual rebranding debate in 2010 when Waterstones changed their logo from the traditional serif W to a rounded sans serif. It was linked to a campaign ‘feel every word’ – and...
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Wilkinson – A Big Brand Let Down by Poor Typography
They have seemingly filled the gap on the high street left by Woolworths. Wilkinson has become a household brand in the purest sense – whether you need a bucket or some baby wipes, some wallpaper or...
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When Thinking Backwards is a Step in the Right Direction
What are they saying? Imagine a vast landscape covered with your logo, visible at every step. Would be nice? Meet fitflop, the brand who had the chance to do just that, but decided not to. Turns out,...
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Nice brand name execution, shame about the brand domain name execution…
Clever use of colour to highlight the location name The jury is out on this one… What looks like a really slick and simple branding concept for One Euston Square (which forms part of a pedestrianised...
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Dracula 2000 and a case of lost type artistry
I’ve been away most of July and August – what an amazing Summer! It’s an ongoing challenge to get back into everyday work and family life, kids starting school and bringing home bugs. I’ve been...
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Title screen designer – you’re fired.
I know it’s personal taste and subjective but where was it ever a good idea to mix left aligned and centred especially in such close proximity and without any apparent need to? The Apprentice titles...
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